Tourism is changing. And it does so at the pace of an increasingly conscious, informed, and demanding traveler who is looking for more than just a destination: they are looking for meaningful experiences.

The tourism trends for 2026 confirm a clear shift towards disconnection, sustainability, small luxuries, and more personalized travel, where well-being and authenticity play a leading role. As well as Artificial Intelligence, which is now being used not only as an assistant but as an agent for trip planning.

Next, we analyze the main keys that will shape the way we travel in 2026 and how they fit into a new way of understanding vacations.

1. Avoiding overcrowded destinations: fewer people, more experience

One of the clearest tourism trends for 2026 is the rejection of overcrowded destinations. Travelers prioritize quiet places where they can enjoy without lines, noise, and rush. Tourist overcrowding and its negative effects on the experience are becoming increasingly relevant.

According to Skyscanner, 32% of travelers claim that tourist overcrowding has negatively impacted the quality of their trip, which is driving more careful and responsible destination choices.

This change responds to a need for emotional well-being and a greater appreciation of time. Less crowded coastal destinations, natural environments, and resorts designed for relaxation are gaining prominence over major tourist hubs.

Traveling is no longer about “seeing everything,” but about living it better.

2. Sustainable tourism: traveling with a positive impact

Sustainability continues to gain weight in decision-making: in Spain, 30% of travelers have reduced their tourism spending for ecological reasons, reaching 70% among young people aged 18 to 24. Sustainability is no longer an added value but a decisive criterion. This reflects that future tourists prioritize destinations that care for the environment, support the local economy, and develop responsible practices. Sustainability is no longer an added value: it is a requirement for many bookings.

Sustainable tourism does not imply giving up comfort but, on the contrary, enjoying knowing that your trip contributes to preserving the destination.

3. Multigenerational vacations

Family trips —including grandparents, parents, and grandchildren— are on the rise. Skyscanner highlights that 27% of Spanish travelers plan to travel with different generations of their family in 2026, and bookings with the “families” filter have increased by 66%.

These family vacations prioritize creating shared memories, strengthening generational bonds, and, although not the main motivation, also sharing expenses.

4. Beauty and wellness getaways

The rise of beauty and self-care tourism in 2026 is undeniable. With 31% of Spanish travelers planning to include beauty experiences in their trips, seeking local treatments, spas, and native beauty products.

These types of getaways not only involve relaxation but also an immersion in the local culture through care rituals, resulting in more memorable and satisfying stays.

5. Disconnection as a travel experience

The need to disconnect from daily stress is a strong trend for 2026. Industry reports indicate that travelers are looking for restorative getaways, where emotional and physical well-being take center stage.

This type of tourism translates into preferences for:

• Stays in natural environments
• Wellness and beauty rituals
• Sensory experiences
• Activities that reduce device usage
  

6. Charming hotels and small luxuries

Skyscanner data shows that approximately 16% of Spanish travelers will choose their destination based on accommodation, highlighting the importance of hotels with personality, design, and unique experiences.

Travelers seek:

• Stays that reflect local identity

• Hotels with gastronomic proposals or premium services

Small luxuries —such as special breakfasts, spas, pools, or welcome details— become key factors in deciding where to stay.

7. Technology and AI in travel planning

Artificial Intelligence (AI) is revolutionizing how we plan and organize our lives and our work. So in the tourism sector, it is no exception. Thus, in 2026, this booming technology will help travelers create personalized itineraries, optimize budgets and times, and make decisions based on previous preferences.

This makes planning a more accessible, faster, and efficient process, allowing the traveler to focus on what they really seek: memorable experiences.

Conclusion: In 2026, we will travel with intention, not impulse.


The trends for the next year in the sector indicate that travelers lean towards:

• More quality and less overcrowding
• Sustainability as a choice principle
• Well-being and disconnection as travel goals
• Shared experiences across generations
• Beauty and self-care
• Technology that personalizes planning

This new way of traveling fits perfectly with what AMA Islantilla Resort represents: a destination where well-being, tranquility, and personalized experiences come together to create unforgettable memories. And we will continue to work every day to make it possible in the upcoming season, adapting to the new tourism trends in 2026 and the expectations of a more conscious, demanding traveler focused on the quality of the experience.