The year 2025 is shaping up to be a period of great change and evolution for the tourism sector, driven by sustainability, technology, and wellness. Here are some of the main tourism trends for 2025, which will set the course of the industry, based on information from sources such as Hosteltur, Condé Nast Traveller, and Kayak.

1.  Regenerative Tourism: Beyond Sustainability

Regenerative tourism is emerging as an evolution of sustainable tourism. It not only seeks to reduce environmental impact but also aims to restore ecosystems and strengthen local communities. This approach leaves destinations in better condition than they were before tourism development. Projects that restore habitats and promote the economic development of communities will be key in 2025. A notable example is the Coffee Axis in Colombia, which combines natural and cultural wealth in authentic and responsible experiences. Sustainability remains a central pillar for many travelers. In 2025, 58% of tourists will prioritize destinations that promote sustainable tourism. Additionally, 44% of tourists will seek to support local businesses and host communities. This trend, known as “Travel Loving Care” or TLC, emphasizes the importance of traveling ethically and consciously, seeking a positive impact on the destination.

2.  Preference for Summer

Despite the advantages of traveling in the off-season, such as lower prices and fewer crowds, 76% of travelers still prefer the summer months for their vacations. This is because tourists want to maximize their experience and enjoy the optimal weather that destinations offer during peak season.

3. Workation: The Trip Combined with Remote Work

Remote work will continue to be an important trend, allowing professionals to travel for extended periods while still fulfilling their work responsibilities. This will enable travelers to immerse themselves more in local cultures and get to know the destinations they visit in-depth, living more like temporary residents than tourists.

4. Artificial Intelligence and Social Media

The use of artificial intelligence (AI) in travel planning will continue to rise in 2025. In Spain, it is expected that 40% of travelers will use AI to plan their vacations, compared to 24% in 2024. Social media will also remain a major source of inspiration, influencing 47% of Spanish tourists, the highest percentage in Europe. AI will not only enhance personalization but also facilitate smoother experiences tailored to the needs of each traveler.

5. Wellness: 360º Well-being

Wellness-focused travel will continue to grow, with a holistic approach that encompasses physical, mental, and emotional health. Many travelers seek destinations that combine outdoor activities with wellness services, such as yoga retreats, hiking, or spa treatments, to disconnect and revitalize. The pursuit of a longer and healthier life has taken a more holistic approach in wellness resorts. Wellness tourism is evolving into a concept that aims not only to recharge energy but also to help travelers find purpose and improve their resilience. This trend will focus on offering experiences that promote longevity and mental and physical health, encouraging a more balanced lifestyle.

In conclusion, tourism trends in 2025 will be shaped by a focus on regeneration, sustainability, and wellness, while technology will remain an essential tool for travel planning. Current trends reflect a growing awareness among travelers about the impact of their decisions, as well as a desire to connect more deeply with the destinations they visit. At AMA Islantilla Resort, we stay updated on these changes and work to offer experiences that align with the expectations and needs of future travelers.